James began his entrepreneurial journey in Commercial and Residential Property and spotted an opportunity that changed everything. He founded the Proptech company Virtual Walkthrough, scaling it rapidly to become the European market leader in its space, culminating in a successful acquisition by Matterport. Following the acquisition, James was appointed the Matterport MD for EMEA and spearheaded over 2,000% growth in the region.

His expertise spans operational efficiencies to sales strategy, customer acquisition to organisational growth, and is battle-tested through real-world successes and failures.

He now applies these lessons as the Founder of Prolo, revolutionising the construction industry through technology. By addressing inefficiencies in one of the world's least digitised sectors, Porolo is reducing wasted time by 1.5 days per week and significantly cutting building costs.

James' voice has become recognised in the Proptech industry, with features in City AM, BBC, The FT, and various business publications, alongside speaking engagements at leading tech events.